Blog

Stories and case studies on the creative studios powering mobile game user acquisition.

AdSpawnJun 26, 2026

How to balance creative partner independence with direction

Give an outside creative partner too little direction and you get competitor copies; too much and you lose originality. The four-tier framework that fixed it — and why AdSpawn landed on the first brief.

UdonisJun 25, 2026

How a Udonis concept we almost rejected became a $1M ad

Our team almost cut a concept that didn't pattern-match anything we'd run. It scaled past $1M. A founder's notes on who gets to say no — and why the test should decide.

QuadralJun 24, 2026

How to test misleading ads without completely abandoning real gameplay

Misleading ads grab attention pure gameplay can't — but drift too far and you wreck retention. How fake intros let us test misleading concepts cheaply, with Louis from Quadral, without abandoning the real game.